Here’s the thing nobody in sales training says out loud: the sale is a byproduct. What you’re actually building is relationships, people you’re genuinely curious about, help without keeping score, and know well enough to tell when your product fits and when it doesn’t. Built right, they outlive whatever you’re selling today. They turn into sparring partners, referrals, and the occasional real friend.
The method is an engineer’s, not a manipulator’s. You bring something every time you show up: an intro, an insight, a fix. And you treat the leaky part as the systems problem it is: follow-ups that never happen, a CRM nobody trusts, relationships that go quiet because everyone was busy closing. Two days of hands-on agentic AI, on your own contacts, and you leave with agents that remember every conversation, brief you before each call, keep the follow-ups warm and the CRM honest. You keep the part agents can’t do: being genuinely useful to another human.
No prompt-parlor tricks and no slideware. We build a working setup on your own relationships and your own tools, plus the habits that keep it human after the novelty wears off. Fair warning: the first time your agent briefs you on someone better than your CRM ever did, the room goes quiet.
What you’ll learn
A lot! After this course you will be able to:
- Run an agentic relationship pipeline on your own contacts, not a demo account.
- Have agents research and brief you before every call, so you show up knowing what actually matters to this person right now.
- Show up bringing something: an intro, an insight, a fix. Never another ask for “15 minutes of your time”.
- Draft outreach that helps instead of pitches: written by agents, reviewed by you, sent with judgment.
- Stay genuinely in touch with a hundred relationships without one hollow “just circling back”.
- Keep the CRM honest without anyone doing data entry, so the history of every relationship survives the quarter.
- Read product fit early, and say “we’re not the right fit” fast when it isn’t there. Honest no’s are what keep relationships warm.
- Know what to automate, what to keep human, and where automated relationships tip over into fake.
- Build relationships that outlive this product, this quarter and this job. The sales follow by themselves.
Audience
- Sales people, account managers, founders who do their own sales, and the rainmaker who “doesn’t do computers” (especially them)
Pricing
On request. Every course runs in-company and gets tailored to your team, so the quote does too. Say hello and you'll have a number the same day.
About the trainer
Emile has 25+ years of experience building software and leading teams, from co-founding and running Leaplines as CTO to shipping for HEMA, Europol and Sony Ericsson. His teams ran GraphQL in production for years, powering high-performing, declarative APIs for clients such as Hudson's Bay, Bijenkorf, Action and Suitsupply.
